3 Tips for Your Creative Team: Thinking Out of the Box
The award books would definitely look boring if the entries all looked and felt the same. The agencies with the most metals are doing something right. Creative directors have their own way of motivating their creative charges. However, all of them agree that to be a productive creative department each member should own a spot away from the box.
Although the creative department’s office would naturally have more surprises as compared to the suits’ offices, being cooped up in a building could sometimes be tantamount to keeping the team in a box. Here are 3 cool tips to up your creative team’s spirits and get those awards rolling in.
1. Give them a change of scenery
The public park should be easily accessible to everyone. It’s a good idea to schedule one of your team’s brainstorming sessions there. The outdoors is a world of difference from your high-rise office.
You’ll see that people will be less scared to pitch their ideas no matter how weird it sounds in the beginning. It is okay if your first 30 minutes produces a ton of bad ideas. At least, your minds will be rid of the bad stuff so all that’s left to pitch are good ideas.
2. Make them walk barefoot on the grass
After years of churning out great and not-so-great ads, it could take a while to clear your minds. An afternoon of walking barefoot on the soft, warm grass could do the trick. It strips everything down to the basics, which helps your team get their rhythm back.
3. Remind them how it is to imagine
A lot of times we get so caught up in pleasing clients that we forget the power of uninhibited imagination. The public playground is a good way to re-ignite genuine creativity. Play and let loose! Just make sure you guys check for safety. You wouldn’t want an injured team limping back to the office.
